More than a name, a symbol, or even a product, a brand is a promise of value that permeates an entire organization. But, even the best brands lose market share due to increased competition, changing market conditions, or stalled innovation. This is why periodic review of a brand is essential as business objectives are compared against internal and external brand perception.

Intermatch helps you during the various stages of the brand development cycle, including the critical stage of innovation. We help launch and position your brand in the marketplace or, if needed, completely reinvent an existing brand to regain market share and increase sales.

Our process includes:

Research

Qualitative research and quantitative metrics are joined to help your marketing investment achieve optimum results. We stay on the pulse of emerging business and consumer trends, merging objective market data with breakthrough creative to help keep you one step ahead of your competition.

Naming Strategies

Naming considers a variety of factors including visual and linguistic implications, market penetration objectives, legal registration potential, and the unique dynamics of your industry. Be it a product, a service, or naming a company, proper naming is essential as it can serve to increase, or conversely impede, a brand’s success. For an overview of the Intermatch naming process, click here.

Brand Management

Successful branding entails the strategic positioning, packaging and maintenance of your brand, while meeting an anticipated need via a consistent and positive brand experience. This includes
a variety of "touch points" that are unique to your organization.

From shaping your brand architecture to building brand equity protection, Intermatch provides strategic analysis and planning to give your brand a marketable point-of-difference.

Creative Execution

As a full-service agency, Intermatch offers a comprehensive array of creative execution services including:

Corporate identity design
Advertising & commercial production
Website design and programming
Sales promotion tools
   (electronic & print)
Trade show support and booth design
Retail P.O.S. systems
Product labeling